Planon Building Circularity Insights : Planon Building Circularity Insights : Concepts : Layers of Brand
Layers of Brand
The Layers of Brand are used to differentiate between different types of products in the construction sector:
• Site (location)
• Structure (construction)
• Skin (facade, roof, and ground floor)
• Services (installations)
• Space Plan (interior finishing)
• Stuff (fixed and loose furniture)
Schematic representation of the Layers of Brand and their respective lifetime
In the BCI calculation, the average circular potential of all products within the same Layer of Brand is represented. This allows for the identification of which types of products have a positive or negative impact on the BCI. All types of products are equally important in the Building Circularity Index. Therefore, no weighting factor is assigned to the different Layers of Brand.